By Melo News | Lusaka, 22 January 2025
In a bold move to elevate Zambia’s tourism industry, President Hakainde Hichilema met with the Victoria Falls Live Project team at State House this afternoon. The delegation, led by Tommy Lexen, shared their ambitious vision of showcasing Zambia’s natural wonders, with a special focus on the globally renowned Victoria Falls.
Often referred to as one of the Seven Natural Wonders of the World, the Victoria Falls has, unfortunately, been mistakenly associated with neighboring countries in the global narrative. The Victoria Falls Live Project seeks to change that by spotlighting Zambia as the true home of this breathtaking landmark.
President Hichilema expressed his enthusiasm for the initiative, highlighting its potential to not only correct misconceptions but also boost Zambia’s visibility on the global tourism map.
“This project presents an incredible opportunity to showcase Zambia’s rich tourism offerings, particularly the iconic Victoria Falls, which is often mistakenly portrayed as being outside Zambia. We encourage the team to keep up their dedication and hard work in promoting local tourism,” the President remarked.
The Victoria Falls Live Project is poised to launch innovative campaigns and immersive experiences that will captivate global audiences. By leveraging Zambia’s rich cultural heritage and natural beauty, the project is expected to create lasting economic benefits, particularly for local communities reliant on tourism.
President Hichilema’s meeting with the team underscores his administration’s unwavering commitment to supporting initiatives that drive economic growth and promote Zambia’s unique identity.
As Zambia positions itself as a leading travel destination, the Victoria Falls Live Project offers a transformative opportunity to attract global travelers, ensuring that the world recognizes Zambia as the true custodian of the magnificent Victoria Falls.
Melo News will continue to follow developments on this exciting project, which promises to redefine Zambia’s tourism potential.
